机读格式显示(MARC)
- 000 03218cam a2200421 i 4500
- 008 231229s2024 enka b 001 0 eng
- 020 __ |a 9781032378411 |q paperback
- 020 __ |a 1032378417 |q paperback
- 020 __ |a 9781032378428 |q hardcover
- 020 __ |a 1032378425 |q hardcover
- 020 __ |z 9781003342229 |q electronic book
- 020 __ |z 1003342221 |q electronic book
- 040 __ |a DLC |b eng |e rda |c DLC |d OCLCO |d INU |d YDX |d BDX
- 050 00 |a HF5388 |b .S455 2024
- 082 00 |a 658.8 |2 23/eng/20240108
- 099 __ |a CAL 022025039920
- 245 00 |a Selling the sacred : |b religion and marketing from Crossfit to QAnon / |c edited by Mara Einstein and Sarah McFarland Taylor.
- 260 __ |a London ; |a New York : |b Routledge, Taylor & Francis Group, |c 2024.
- 300 __ |a xvii, 330 pages : |b illustrations ; |c 24 cm
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references and index.
- 520 __ |a "There's religion in my marketing! There's marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the 21st century and what does this tell us about American culture and society? Social and technological changes rapidly and continuously re-frame religious and marketing landscapes. Crossfit is a "cult." Televangelists use psychographics and data marketing. QAnon is a religion and big business. These are some of the examples highlighted in this collection which engages with themes related to capitalist narratives, issues related to gender and race, and the intersection of religion, politics, and marketing, among other key issues. The innovative contributors examine the phenomenon of selling the sacred, providing a better understanding of how marketing tactics, married with religious content, influence our thinking and everyday lives. While also bringing to light how political, economic, and ideological agendas infuse the construction and presentation of the "sacred," via more traditional religious institutions or consumer-product marketing. By examining religion and marketing broadly, this book offers engaging tools to recognize and unpack what gets sold as "sacred," what's at stake, and the consequences. A go-to resource for those working in marketing studies, religious studies, and media studies, Selling the Sacred is also a must read for religious and marketing professionals."-- |c Provided by publisher.
- 650 _0 |a Business |x Religious aspects.
- 650 _0 |a Marketing |x Moral and ethical aspects.
- 650 _0 |a Mass media |x Moral and ethical aspects.
- 650 _0 |a Consumption (Economics) |x Religious aspects.
- 700 1_ |a Einstein, Mara, |e editor.
- 700 1_ |a Taylor, Sarah McFarland, |d 1968- |e editor.
- 776 08 |i Online version: |t Selling the sacred |d Abingdon, Oxon ; New York, NY : Routledge, 2024 |z 9781003342229 |w (DLC) 2023052384