机读格式显示(MARC)

• 000 03220cam a2200553 i 4500

• 001 0000836202

• 003 OCoLC

• 005 20250907110500.0

• 008 130801s2014 caua b 001 0 eng d

• 010 __ |a 2012276454

• 020 __ |a 9780321940889 |q (paperback)

• 020 __ |a 0321940881 |q (paperback)

• 020 __ |a 0133478343 |q (electronic bk.)

• 020 __ |a 9780133478341 |q (electronic bk.)

• 035 __ |a (OCoLC)859556360 |z (OCoLC)843862232 |z (OCoLC)878100681 |z (OCoLC)885211505 |z (OCoLC)1062200017

• 040 __ |a UKMGB |b eng |c UKMGB |d OCLCO |d BDX |d YDXCP |d SINLB |d OCLCO |d BTCTA |d CLE |d DLC |d OCLCF |d CDX |d OCLCQ |d AU@ |d WBT |d OCLCO |d OCLCQ |d IG# |d OCLCL

• 050 _4 |a QA76.9.U83 |b K79 2014

• 050 14 |a TS171 |b .K79 2014

• 082 04 |a 658.5/752 |2 23

• 090 __ |a TB472/X2

• 093 __ |a TB472 |2 5

• 100 1_ |a Krypel, Michael, |e author.

• 245 10 |a Refining design for business : |b using analytics, marketing, and technology to inform customer-centric design / |c Michael Krypel.

• 260 __ |a San Francisco, CA : |b AdobePress, |c [2014]

• 300 __ |a xiii, 293 pages : |b color illustrations ; |c 24 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 504 __ |a Includes bibliographical references and index.

• 505 00 |a The art and science of business -- Using data to inform design -- Methodology overview -- Qualitative research -- Quantitative research and optimization roadmap -- Optimization in action -- Building an optimization organization -- Visual business cases.

• 520 __ |a With a focus on the intersection of design, data, and marketing in business, this book uses before-and-after screenshots to show the new level of importance design now plays in the world of business and how changing the standard design process most companies follow can add accountability for driving business and customer value. This book demonstrates how to test different design versions with real customers, as well as build segmentation strategies to personalize experiences across a business. Businesses that start to function in the ways described in this book evolve not only their strategies, structures, and people's skill-sets, but their cultures as well, as they become infused with more collaboration, creativity, and accountability. The book walks through visual business cases, with real-world examples of how companies tackled business obstacles by redefining their designs and moved towards transforming their business into best in class optimization organizations.

• 650 _0 |a User interfaces (Computer systems)

• 650 _0 |a Product design.

• 650 _0 |a Industrial design |x Management.

• 650 _0 |a Product management.

• 650 _0 |a Marketing.

• 650 _2 |a User-Computer Interface

• 650 _2 |a Marketing

• 650 _6 |a Interfaces utilisateurs (Informatique)

• 650 _6 |a Conception de produit.

• 650 _6 |a Design |x Gestion.

• 650 _6 |a Produits commerciaux |x Gestion.

• 650 _6 |a Marketing.

• 650 _7 |a marketing. |2 aat

• 650 _7 |a Industrial design |x Management. |2 fast

• 650 _7 |a Marketing. |2 fast

• 650 _7 |a Product design. |2 fast

• 650 _7 |a Product management. |2 fast

• 650 _7 |a User interfaces (Computer systems) |2 fast