机读格式显示(MARC)

• 000 02904cam a2200325 i 4500

• 001 0000827671

• 005 20250816211900.0

• 008 230428s2024 enk b 001 0 eng

• 010 __ |a 2023018964

• 020 __ |a 9781032438481 |q paperback

• 020 __ |a 9781032438498 |q hardback

• 020 __ |z 9781003369103 |q electronic book

• 040 __ |a DLC |b eng |e rda |c DLC |d DLC

• 050 00 |a HF5415 |b .F29 2024

• 082 00 |a 658.8/02 |2 23

• 090 __ |a F713.3/X1

• 093 __ |a F713.3 |2 5

• 100 1_ |a Farkas, Dan, |e author.

• 245 10 |a Strategic content marketing : |b creating effective content in practice / |c Dan Farkas and Rebecca Geier.

• 260 __ |a London ; |a New York : |b Routledge Taylor & Francis Group, |c 2024.

• 300 __ |a 272 pages ; |c 25 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 504 __ |a Includes bibliographical references and index.

• 520 __ |a "Strategic Content Marketing offers a comprehensive guide to plan, create, implement and analyse an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples, alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, whilst reflective questions and activities aid comprehension. On reading, students will understand: The definition, purpose and practical implementation of a content marketing programme The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives The most effective and valued forms of content marketing, how they are structured and used, including a special focus on digital and B2B content marketing How to create persuasive content and measure the effectiveness of content marketing The careers, associated competencies, and software technologies in the burgeoning field of content marketing. This comprehensive text is perfect core and recommended reading for advanced undergraduate and postgraduate students studying Content Marketing, Inbound Marketing, Marketing Communications, Digital and Social Media Marketing and Public Relations. In practice, the book is also highly valuable for practising professionals studying for professional qualifications and looking to develop their skills. Online resources include instructor teaching slides, four-color images and templates, and chapter test bank questions"-- |c Provided by publisher.

• 650 _0 |a Marketing.

• 650 _0 |a Internet marketing.

• 700 1_ |a Geier, Rebecca, |e author.

• 776 08 |i Online version: |a Farkas, Dan. |t Strategic content marketing |d Abingdon, Oxon ; New York, NY : Routledge, 2024 |z 9781003369103 |w (DLC) 2023018965