机读格式显示(MARC)
- 000 02086cam a2200301 i 4500
- 008 121024s2013 maua b 001 0 eng
- 020 __ |a 9780240824116 (pbk.)
- 040 __ |a DLC |b eng |e rda |c DLC |d YDX |d BTCTA |d OCLCO |d CDX |d YDXCP |d OCLCQ |d BWX
- 050 00 |a P96.M36 |b D69 2013
- 100 1_ |a Dowd, Tom, |d 1964-
- 245 10 |a Storytelling across worlds : |b transmedia for creatives and producers / |c Tom Dowd, Michael Niederman, Michael Fry, and Joseph Steiff.
- 260 __ |a Burnington, MA : |b Focal Press, |c 2013.
- 300 __ |a xvii, 327 pages : |b illustrations ; |c 25 cm.
- 336 __ |a text |b txt |2 rdacontent.
- 337 __ |a unmediated |b n |2 rdamedia.
- 338 __ |a volume |b nc |2 rdacarrier.
- 504 __ |a Includes bibliographical references and index.
- 520 __ |a "Don't restrict your creative property to one media channel. Make the essential leap to transmedia! From film to television to games and beyond, Transmedia: One Story - Many Media gives you the tools to weave a narrative universe across multiple platforms and meet the insatiable demand of today's audience for its favorite creative property. This, the first primer in the field for both producers and writers, teaches you how to: - Employ film, television, games, novels, comics, and the web to build rich and immersive transmedia narratives - Create writing and production bibles for transmedia property - Monetize your stories across separate media channels - Manage transmedia brands, marketing, and rights - Work effectively with writers and producers in different areas of production - Engage audiences with transmedia storytelling Up-to-date examples of current transmedia and cross-media properties accompany each chapter and highlight this hot but sure to be enduring topic in modern media"--Provided by publisher.
- 650 _0 |a Mass media |x Marketing.
- 650 _0 |a Convergence (Telecommunication)
- 700 1_ |a Niederman, Michael, |d 1958-
- 700 1_ |a Fry, Micheal, |d 1966-
- 700 1_ |a Steiff, Joseph, |d 1957-