机读格式显示(MARC)
- 000 02500cam a22003498i 4500
- 008 220222t20222022nyu b 001 0 eng
- 015 __ |a GBC265013 |2 bnb
- 016 7_ |a 020550860 |2 Uk
- 020 __ |a 9780367312824 |q (Paperback)
- 040 __ |a DLC |b eng |e rda |c DLC |d OCLCO |d UKMGB |d OCLCF
- 050 00 |a GV716 |b .W45 2022
- 082 00 |a 796.068/8 |2 23/eng/20220406
- 100 1_ |a Westerbeek, Hans, |e author.
- 245 10 |a International sport business : |b current issues, future directions / |c Hans Westerbeek and Adam Karg.
- 260 __ |a New York : |b Routledge, |c 2022.
- 300 __ |a 1 volume : |b illustrations (black and white) ; |c 25 cm
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references and index.
- 520 __ |a "International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond. Against a background of globalisation, disruption and social change, the book explores key influences on the development and commercialisation of the sport industry. It examines themes such as governance, the social role of sport, value chains and innovation, the increasing importance of data, digital technology, and leadership. Every chapter includes cutting-edge case studies, commentaries, examples of best practice, and interviews with leading sport business professionals, encouraging the reader to reflect on the factors that determine success in international sport business. The book also looks ahead, imagining potential scenarios for the future of sport. Thought-provoking, underpinned by research evidence, and intended to generate debate and discussion, this is the perfect foundation text for any international sport business course, and an essential guide to the future for sport business practitioners and policy-makers. An accompanying eResource provides reflective questions for each chapter"-- |c Provided by publisher.
- 650 _0 |a Sports and globalization |x Economic aspects.
- 650 _0 |a Sports |x Marketing.
- 650 _0 |a Sports |x Economic aspects.
- 650 _0 |a Sports administration.
- 650 _6 |a Sports et mondialisation |x Aspect