机读格式显示(MARC)

• 000 02798pam a2200409 i 4500

• 001 0000827698

• 003 CAL

• 005 20250816212300.0

• 008 220413s2023 enka b 001 0 eng

• 010 __ |a 2022017459

• 020 __ |a 9781032269023 |q paperback

• 020 __ |a 9781032269009 |q hardback

• 020 __ |z 9781003290414 |q electronic book

• 040 __ |a DLC |b eng |e rda |c DLC

• 042 __ |a pcc

• 043 __ |a e-pl---

• 050 00 |a HF5415.33.P7 |b B78 2023

• 082 00 |a 339.4/709438 |2 23/eng/20220701

• 090 __ |a F735.13/X1

• 093 __ |a F735.13 |2 5

• 099 __ |a CAL 022023039765

• 100 1_ |a Brya, Pawe, |e author.

• 245 10 |a Consumer ethnocentrism, country of origin and marketing : |b food market in Poland / |c Pawe Brya and Tomasz Domanski.

• 260 __ |a London ; |a New York : |b Routledge, Taylor & Francis Group, |c 2023.

• 300 __ |a xvii, 336 pages : |b illustrations ; |c 25 cm.

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 490 0_ |a Routledge studies in marketing

• 504 __ |a Includes bibliographical references and index.

• 520 __ |a "Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception towards country, state or region changes over time. Understanding consumer motivations and attitudes towards the country and associated products can provide valuable insights for marketing strategies. This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers. The book aims to determine how appeals to the domestic or foreign country-of-origin provided through claims, symbols, labels and quality signs can affect consumer attitudes and food purchase intentions as well as to contextualise the consumer behaviour issues in the broader picture of the entire system of food production and distribution. The reader will gain a comprehensive analysis of consumer ethnocentrism and country-of-origin effect on the food market based on a series of original research studies conducted in Poland. The combination of quantitative and qualitative research methods provides novel and valuable insights into the phenomena under study. Based on original research, this innovative volume will be a valuable resource for consumer behaviour, food marketing and international marketing scholars and students"-- |c Provided by publisher.

• 650 _0 |a Consumer behavior |z Poland.

• 650 _0 |a Consumers |z Poland.

• 650 _0 |a Marketing |z Poland.

• 650 _0 |a Ethnocentrism |z Poland.

• 700 1_ |a Doman虂ski, Tomasz, |d 1953- |e author.

• 776 08 |i Online version: |a Bry艂a, Pawe艂. |t Consumer ethnocentrism, country of origin and marketing |d Abingdon, Oxon ; New York, NY : Routledge, 2023 |z 9781 003290414 |w (DLC) 2022017460