机读格式显示(MARC)
- 000 00786nam a2200265 a 4500
- 008 060502s2011 njua b 001 0 eng d
- 099 __ |a CAL 022010156106
- 245 00 |a Marketing research / |c David A. Aaker ... [et al.]
- 250 __ |a 10th ed., international student version.
- 260 __ |a Hoboken, NJ : |b Wiley, |c c2011.
- 300 __ |a xvii, 701 p. : |b ill. ; |c 26 cm.
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Marketing research.
- 700 1_ |a Aaker, David A.
- 921 __ |a CASHL |b CEPIEC |c 9780470524619
- 921 __ |a CALIS_CEIPC_XWB |b CEIPC |c 9780470524619