MARC状态：已编 文献类型：西文图书 浏览次数：10
- 题名/责任者:
- Marketing : the basics / Karl Moore and Niketh Pareek.
- 版本说明:
- 2nd ed.
- 出版发行项:
- London ; New York : Routledge, 2010.
- ISBN:
- 9780415778992 (hbk.)
- ISBN:
- 0415778999 (hbk.)
- ISBN:
- 9780415779005 (pbk.)
- ISBN:
- 0415779006 (pbk.)
- ISBN:
- 9780203870341 (ebk.)
- ISBN:
- 0203870344 (ebk.)
- 载体形态项:
- 240 p. : ill. ; 21 cm.
- 个人责任者:
- Moore, Karl, 1955-
- 附加个人名称:
- Pareek, Niketh.
- 论题主题:
- Marketing-Management.
- 论题主题:
- Marketing research.
- 论题主题:
- Consumer behavior-Research.
- 论题主题:
- Export marketing-Management.
- 中图法分类号:
- F713.50
- 书目附注:
- Includes bibliographical references and index.
- 内容附注:
- What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.
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