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- 题名/责任者:
- The business of media distribution : monetizing film, TV, and video content / Jeff Ulin.
- 出版发行项:
- Burlington, MA : Focal Press, c2010.
- ISBN:
- 9780240812007 (pbk.)
- ISBN:
- 024081200X (pbk.)
- 载体形态项:
- xvii, 509 p. : ill. ; 23 cm.
- 个人责任者:
- Ulin, Jeff.
- 论题主题:
- Motion pictures-Marketing.
- 论题主题:
- Video recordings-Marketing.
- 论题主题:
- Television broadcasting-Marketing.
- 中图法分类号:
- J99
- 科图法分类号:
- 48.604
- 书目附注:
- Includes bibliographical references and index.
- 内容附注:
- Market opportunity and segmentation : the diverse role of studios and networks -- Intellectual property assets enabling distribution : the business of creating, marketing, and protecting an idea -- Financing production : studios and networks as venture capitalists -- Theatrical distribution -- The home video business -- Television distribution -- Internet distribution, downloads, and on-demand streaming : a new paradigm -- Ancillary revenues : merchandising, video games, hotels, transactional video-on-demand, airlines, and other markets -- Marketing -- Making money : net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.
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