MARC状态：审校 文献类型：西文图书 浏览次数：6
- 题名/责任者:
- Understanding strategic analysis : a simple guide to choosing, developing and implementing business strategy / Tom Elsworth.
- 出版发行项:
- London ; New York : Routledge Taylor & Francis Group, 2024.
- ISBN:
- 9781032385136
- ISBN:
- 9781032385112
- 载体形态项:
- vi, 139 pages ; 25 cm
- 个人责任者:
- Elsworth, Tom, author.
- 论题主题:
- Strategic planning.
- 中图法分类号:
- F272
- 书目附注:
- Includes bibliographical references and index.
- 摘要附注:
- "Understanding Strategic Analysis is a concise and practical guide for organisational strategic analysis, strategy development, decision-making and implementation. The book takes the reader step-by-step through the background to strategic management and the process of developing a new strategy. It considers how to assess the strategic capabilities and context of the organisation, how to identify and choose between the various strategic options, and how to successfully implement the change in strategy. Mini-case studies and reflective questions provide stimulus for class discussion, whilst chapter objectives and summaries structure and reinforce learning. The final chapter sets out a complete worked example to illustrate the process as a whole. Refreshing and concise, this text provides valuable and practical reading for postgraduate, MBA and Executive Education students of Strategic Management, as well as practicing managers in organisations of all sizes. Online resources include a short Instructor's Manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions"--
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| 索书号 | 条码号 | 年卷期 | 馆藏地 | 书刊状态 | 还书位置 |
| F272/X43 | X009196 |  经济书库-外文图书417
|
可借 | 经济书库-外文图书417 |
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