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题名/责任者:

Misbehaving : the making of behavioral economics / Richard H. Thaler.

出版发行项:

New York : W.W. Norton & Company, 2016.

ISBN:

9780393352795

载体形态项:

xvi, 415 pages : illustrations ; 21 cm

变异题名:

Making of behavioral economics

个人责任者:

Thaler, Richard H., 1945- author.

论题主题:

Economics-Psychological aspects.

论题主题:

Economics-Psychological aspects.

中图法分类号:

F-05

一般附注:

Winner of the nobel prize in economics.

一般附注:

Originally published: 2015.

书目附注:

Includes bibliographical references (pages 373-391) and index.

摘要附注:

"Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments"--Amazon.com.

摘要附注:

Argues that economical trends cannot be predicted as much as thought, mainly because humans are so unpredictable, and reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building.

豆瓣简介：