潍坊科技学院图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Using influencer marketing as a digital business strategy / Sandrina Teixeira, ISCAP, Polytechnic Institute of Porto, Portugal, Sara Teixeira, Polytechnic Institute of Port, Portugal, Zaila Oliveira, Unichristus, Brazil & Unifametro, Brazil, Elnivan Souza, Christus University Center, Brazil.

出版发行项:

Hershey, PA : IGI Global Publisher of Timely Knowledge, [2024]

ISBN:

9798369305515

ISBN:

9798369305522

载体形态项:

xvii, 371 pages ; 29 cm.

丛编说明:

Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.

附加个人名称:

Teixeira, Sandrina, 1975- editor.

附加个人名称:

Teixeira, Sara, editor.

附加个人名称:

Oliveira, Zaila, 1960- editor.

附加个人名称:

Souza, Elnivan, 1980- editor.

论题主题:

Business-Data processing.

论题主题:

Marketing-Data processing.

中图法分类号:

F272.7

书目附注:

Includes bibliographical references and index.

摘要附注:

"This book seeks to explore influencer marketing which is a relevant topic for management and academia since influencers play an increasingly important role in the relationship of brands with their audiences. Given that this is a recent theme, the compilation of studies on this topic will serve as a basis for the development of more in-depth and specific scientific research, as well as contribute to assisting organizations in the process of identifying their brands and reaching their target"--

豆瓣简介：