潍坊科技学院图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Marketing management / Philip Kotler, Kevin Lane Keller.

版本说明:

14th ed., Global ed.

出版发行项:

Harlow : Pearson Education, 2012.

ISBN:

9780273753360 (pbk.)

ISBN:

9780273753391 (student access code card)

载体形态项:

1 v. (various pagings) : ill. ; 28 cm.

变异题名:

Cover title: Kotler Keller

个人责任者:

Kotler, Philip.

附加个人名称:

Keller, Kevin Lane, 1956-

论题主题:

Marketing.

论题主题:

Marketing-Management.

中图法分类号:

F715.0

一般附注:

Previous ed.: 2009.

一般附注:

Includes student access code card.

书目附注:

Includes bibliographical references and index.

摘要附注:

This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

豆瓣简介：