MARC状态：订购 文献类型：西文图书 浏览次数：7
- 题名/责任者:
- Marketing manual : diffusion of innovations, with other marketing aspects / Bren Monteiro, Beatriz Scaglia.
- 出版发行项:
- New York, NY : Webster's New World, 2010.
- ISBN:
- 9781140669944
- 载体形态项:
- 1 volume ; 24 cm
- 个人责任者:
- Monteiro, Bren, author.
- 附加个人名称:
- Scaglia, Beatriz, author.
- 中图法分类号:
- F0
- 摘要附注:
- Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Unlike Selling, Marketing is the strategy behind how to sell any given product or service. This book series explores the differing aspects of marketing from it's history through the use of technology and social marketing. Project Webster represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Project Webster continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge.
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