MARC状态：审校 文献类型：西文图书 浏览次数：7
- 题名/责任者:
- Sport broadcasting for managers / edited by Hunter Fujak and Stephen Frawley.
- 出版发行项:
- Abingdon, Oxon ; New York City : Routledge, Taylor & Francis Group, 2022.
- ISBN:
- 9780367690229
- ISBN:
- 0367690225
- ISBN:
- 9780367690182
- ISBN:
- 0367690187
- 其它标准号:
- 40031265507
- 载体形态项:
- vi, 157 pages : illustrations (black and white) ; 25 cm
- 附加个人名称:
- Fujak, Hunter, editor.
- 附加个人名称:
- Frawley, Stephen, 1969- editor.
- 论题主题:
- Television broadcasting of sports-Economic aspects.
- 论题主题:
- Sports administration.
- 论题主题:
- 閲玬issions sportives t閳媗閳媣is閳媏s-Aspect 閳媍onomique.
- 论题主题:
- Sports-Gestion.
- 论题主题:
- Sports administration
- 论题主题:
- Television broadcasting of sports-Economic aspects
- 中图法分类号:
- G80-056
- 书目附注:
- Includes bibliographical references and index.
- 摘要附注:
- "This is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work. Drawing on cutting-edge theory and research into sport broadcasting around the world, the book introduces the history and core concepts of sport broadcasting, before showing how broadcasting intersects with sport management practice. It covers key themes and issues such as the law and regulation, valuation and negotiation, strategy, logistics, and consumer behaviour. Outlining best practice for sport managers, this book is essential reading for any course on sport business and management, sport marketing or sport media, and a useful companion to courses on broadcast production, sports journalism, or digital media"--
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| 索书号 | 条码号 | 年卷期 | 馆藏地 | 书刊状态 | 还书位置 |
| G80-056/X1 | X007804 |  经济书库-外文图书417
|
可借 | 经济书库-外文图书417 |
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