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题名/责任者:

The lean approach to digital transformation : from customer to code and from code to customer / Yves Caseau.

出版发行项:

New York, NY : Routledge, Taylor & Francis Group, 2022.

ISBN:

9781032225029

ISBN:

9781032225012

载体形态项:

xxx, 225 pages : illustrations ; 26 cm

统一题名:

Approche Lean pour la transformation digitale. French

个人责任者:

Caseau, Yves, author.

论题主题:

Information technology.

论题主题:

Customer relations-Management.

论题主题:

Customer relations-Technological innovations.

论题主题:

Management information systems.

中图法分类号:

G203

一般附注:

"A productivity press book."

书目附注:

Includes bibliographical references and index.

摘要附注:

This powerful book is organized into three parts that expose and develop the three capabilities that are essential for a successful digital transformation: 1. Understanding how to co-create digital services with users, whether they are customers or future customers. This ability combines observation, dialogue, and iterative experimentation. The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly "customer-centric", from observation, listening to co-development. The revolution of the digital age of the 21st century is that customer orientation is much more necessary -- the era of abundance, usages rate of change, the complexity of experiences, and the shift of power towards communities -- and much easier, using digital tools and digital communities. 2. Developing an information system (IS) that is the backbone of the digital transformation - called "exponential information system" to designate an open IS (in particular on its borders), capable of interfacing and combining with external services, positioned as a player in software ecosystems and built for processing scalable and dynamic data flows. The exponential information system is constantly changing and it continuously absorbs the best of information processing technology, such as Artificial Intelligence and Machine Learning. 3. Building software "micro-factories" that produce service platforms, which are called "Lean software factories." This "software factory" concept covers the integration of agile methods, tooling and continuous integration and deployment practices, a customer-oriented product approach, and a platform approach based on modularity, as well as API-based architecture and openness to external stakeholders. This software micro-factory is the foundation that continuously produces and provides constantly evolving services. These three capabilities are not unique or specific to this book, they are linked to other concepts such as agile methods, product development according to lean principles, software production approaches such as CICD (continuous integration and deployment) or DevOps. This book weaves a common frame of reference for all these approaches to derive more value from the digital transformation and to facilitate its implementation. The title of the book refers to the "lean approach to digital transformation" because the two underlying frameworks, Lean Startup and Lean Software Factory, are directly inspired by Lean, in the sense of the Toyota Way. The Lean approach is present from the beginning to the end of this book -- it provides the framework for customer orientation and the love of a job well done, which are the conditions for the success of a digital transformation

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