MARC状态:审校 文献类型:西文图书 浏览次数:7
- 题名/责任者:
- Social media and crisis communication / edited by Lucinda Austin and Yan Jin.
- 版本说明:
- Second edition.
- 出版发行项:
- New York, NY : Routledge, 2022.
- ISBN:
- 9780367488994
- ISBN:
- 9780367489007
- 载体形态项:
- xxv, 406 pages : illustrations ; 23 cm
- 附加个人名称:
- Austin, Lucinda L., editor.
- 附加个人名称:
- Jin, Yan (Sociologist), editor.
- 论题主题:
- Social media.
- 中图法分类号:
- C912.3-39
- 书目附注:
- Includes bibliographical references and index.
- 摘要附注:
- "The second edition of this vital text provides theory, research, and application to orient readers to the latest thinking about social media usage in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth and social media platforms and newer technology types are discussed. Social Media and Crisis Communication provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on ethics section, a short communication overview piece, and case studies for each Area of Application, Social Media and Crisis Communication is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading-edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response"--
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| 索书号 | 条码号 | 年卷期 | 馆藏地 | 书刊状态 | 还书位置 |
| C912.3-39/X1=2 | X007582 | 经济书库-外文图书417
|
可借 | 经济书库-外文图书417 |
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经济书库-外文图书417