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Online Public Access Catalogue

题名/责任者:

Managing global strategy : developing an effective strategy in international business / William H.A. Johnson.

出版发行项:

New York : Routledge/Taylor & Francis Group, 2021.

ISBN:

9780367462857

ISBN:

9780367468552

载体形态项:

xv, 170 pages ; 23 cm

个人责任者:

Johnson, William H. A., author.

论题主题:

International business enterprises-Management.

论题主题:

Strategic planning.

论题主题:

Intercultural communication.

论题主题:

Diversity in the workplace-Management.

中图法分类号:

F276.7

书目附注:

Includes bibliographical references and index.

摘要附注:

"This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities. Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: Internal and external environmental analyses Cross-cultural communication Structural considerations Leadership and motivation Foreign market entry, mergers, alliances, and acquisitions Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author"--

豆瓣简介：