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Online Public Access Catalogue

题名/责任者:

Publishing in the digital age : how business can thrive in a rapidly changing environment / Michael N. Ross.

出版发行项:

Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2022.

ISBN:

9780367754839

ISBN:

0367754835

ISBN:

9780367754846

ISBN:

0367754843

其它标准号:

40030943085

载体形态项:

xix, 184 pages : illustrations ; 24 cm

个人责任者:

Ross, Michael N., author.

论题主题:

Publishers and publishing.

论题主题:

Publishers and publishing-Technological innovations.

论题主题:

Electronic publishing.

中图法分类号:

TS8

书目附注:

Includes bibliographical references and index.

摘要附注:

"The world of publishing is evolving at an ever-increasing speed, with developments in digital workstreams and products, customer expectation, enriched content curation, and user-generated content becoming commonplace. In Publishing in the Digital Age: How Business Can Thrive in a Rapidly Changing Environment, Ross discusses the most significant and recent developments in educational and trade publishing, educational technology, and marketing that has enabled a new generation of content creators reach more consumers. It is the only book that addresses disruption in the industry head on. Building on the insights from his last book, Dealing with Disruption: Lessons from the Publishing Industry, Ross takes a fresh look at the publishing environment and provides the reader with a clear view of how publishing has evolved and how it has benefitted consumers regardless of their preferred medium for accessing knowledge. Through an examination of what has worked and what has not, and with Ross's unique perspective of more than 35 years of publishing success, The Publishing Industry and Disruption presents an indispensable overview of the publishing industry, how it has evolved during the first quarter of the 21st Century, and how publishers, content providers, and consumers can benefit from the many options that are available today. With insights from industry leaders, Ross discusses new opportunities on the Web, streaming services, and audio formats. He reviews new publishing platforms and provides a practical guide for content developers to address the knowledge needs of their constituents by giving readers real-life, actionable examples of how best to publish their content consistent with users' purchasing preferences. The book will be of interest to specialists in education-K-12 and higher education; the non-fiction trade; corporate education trainers; and specialist sectors such as scholarly, technical, and medical publishing. It includes clear applications for any business that is undergoing transformation or is forced to make a radical pivot because of sudden environmental changes or market conditions"--

豆瓣简介：