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题名/责任者:

Digitalizing consumption : how devices shape consumer culture / edited by Frank Cochoy, Johan Hagberg, Magdalena Peterson McIntyre, Niklas S滩rum,

出版发行项:

London : Routledge, 2019.

ISBN:

9780367875497

载体形态项:

xvi, 254 pages : illustrations ; 24 cm.

丛编说明:

Routledge interpretive marketing research series

附加个人名称:

Cochoy, Frank, editor.

附加个人名称:

Hagberg, Johan, editor.

附加个人名称:

Magdalena Petersson McIntyre 1968- editor.

附加个人名称:

S滩rum, Niklas, editor.

论题主题:

Consumption (Economics)

论题主题:

Consumer behavior.

论题主题:

Digital media-Social aspects.

中图法分类号:

F014.5

一般附注:

Originally published: 2017.

书目附注:

Includes bibliographical references and index.

摘要附注:

Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume. Through a wide range of empirical studies which analyse the impact of digital devices, this volume explores the digitization of consumption and shows how consumer culture and consumption practices are fundamentally intertwined and mediated by digital devices. Exploring the development of new consumer cultures, leading international scholars from sociology, marketing and ethnology examine the effects on practices of consumption and marketing, through topics including big data, digital traces, streaming services, wearables, and social media's impact on ethical consumption. Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, particularly the use of market devices in consumers' everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management. Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume. Through a wide range of empirical studies which analyse the impact of digital devices, this volume explores the digitization of consumption and shows how consumer culture and consumption practices are fundamentally intertwined and mediated by digital devices. Exploring the development of new consumer cultures, leading international scholars from sociology, marketing and ethnology examine the effects on practices of consumption and marketing, through topics including big data, digital traces, streaming services, wearables, and social media's impact on ethical consumption. Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, particularly the use of market devices in consumers' everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management.

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