MARC状态：审校 文献类型：西文图书 浏览次数：8
- 题名/责任者:
- Tribal marketing, tribal branding : an expert guide to the brand co-creation process / Brendan Richardson, Lecturer in Marketing and Consumer Behaviour, University College Cork, Ireland.
- 出版发行项:
- Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2013.
- ISBN:
- 9780230368828
- ISBN:
- 0230368824
- 载体形态项:
- xi, 184 pages ; 24 cm.
- 个人责任者:
- Richardson, Brendan.
- 论题主题:
- Marketing-Social aspects.
- 论题主题:
- Branding (Marketing)
- 论题主题:
- Consumer behavior.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references and index.
全部MARC细节信息>>
| 索书号 | 条码号 | 年卷期 | 馆藏地 | 书刊状态 | 还书位置 |
| F713.5/X11 | X003266 |  经济书库-外文图书417
|
可借 | 经济书库-外文图书417 |
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