MARC状态：审校 文献类型：西文图书 浏览次数：8
- 题名/责任者:
- Joe l Desgrippes and Marc Gobe on the emotional brand experience / written with Anne Hellman.
- 出版发行项:
- Beverly, MA : Rockport Publishers, 2007.
- ISBN:
- 1592532608
- ISBN:
- 9781592532605
- 载体形态项:
- 208 pages : illustrations (some color) ; 25 cm.
- 丛编说明:
- [Designers on design ; 01]
- 个人责任者:
- Desgrippes, Joe l.
- 附加个人名称:
- Gobe , Marc.
- 附加个人名称:
- Hellman, Anne.
- 团体名称主题:
- Desgrippes Gobe .
- 团体名称主题:
- Desgrippes Gobe.
- 团体名称主题:
- Desgrippes Gobe
- 论题主题:
- Commercial art-Psychological aspects.
- 论题主题:
- Branding (Marketing)
- 论题主题:
- Art publicitaire-Aspect psychologique.
- 论题主题:
- Strate gie de marque.
- 论题主题:
- branding.
- 论题主题:
- Commercial art-Psychological aspects.
- 论题主题:
- Brand name products-Marketing.
- 论题主题:
- Branding (Marketing)
- 论题主题:
- Commercial art-Psychological aspects
- 中图法分类号:
- J534
- 一般附注:
- Series from jacket.
- 摘要附注:
- "Designers Joel Desgrippes and Marc Gobe founded international design and branding agency Desgrippes Gobe. Their innovative approach to this profession is known as emotional branding and has made Desgrippes Gobe one of the most noted agencies in the world. On the Emotional Brand Experience is an invitation to discover their work and their philosophy. It is also the reflection of the myriad experiences Desgrippes Gobe international teams have designed and developed to drive their clients' success."--Jacket.
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| 索书号 | 条码号 | 年卷期 | 馆藏地 | 书刊状态 | 还书位置 |
| J534/X7 | X002225 |  经济书库-外文图书417
|
可借 | 经济书库-外文图书417 |
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