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题名/责任者:

An overview of the public relations function / Shannon A. Bowen, Brad Rawlins, Thomas R. Martin.

版本说明:

Second edition.

出版发行项:

New York, NY : Business Expert Press, 2019.

ISBN:

9781949443660

ISBN:

1949443663

ISBN:

9781949443677 (electronic bk.)

ISBN:

1949443671 (electronic bk.)

载体形态项:

198 pages ; 23 cm.

丛编说明:

Public relations collection

个人责任者:

Bowen, Shannon A., author.

附加个人名称:

Rawlins, Brad, author.

附加个人名称:

Martin, Thomas R., author.

论题主题:

Corporations-Public relations.

论题主题:

Public relations.

论题主题:

Public relations-Management.

论题主题:

Business ethics.

中图法分类号:

F272-05

书目附注:

Includes bibliographical references (pages [159]-167) and index.

摘要附注:

"This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function to help their whole organization be more effective and successful?"--Abstract from book.

豆瓣简介：