MARC状态：审校 文献类型：西文图书 浏览次数：9
- 题名/责任者:
- Refining design for business : using analytics, marketing, and technology to inform customer-centric design / Michael Krypel.
- 出版发行项:
- San Francisco, CA : AdobePress, [2014]
- ISBN:
- 9780321940889
- ISBN:
- 0321940881
- ISBN:
- 0133478343
- ISBN:
- 9780133478341
- 载体形态项:
- xiii, 293 pages : color illustrations ; 24 cm
- 个人责任者:
- Krypel, Michael, author.
- 论题主题:
- Product design.
- 论题主题:
- Industrial design-Management.
- 论题主题:
- Product management.
- 论题主题:
- Marketing.
- 论题主题:
- User-Computer Interface
- 论题主题:
- Marketing
- 论题主题:
- Conception de produit.
- 论题主题:
- Design-Gestion.
- 论题主题:
- Produits commerciaux-Gestion.
- 论题主题:
- Marketing.
- 论题主题:
- marketing.
- 论题主题:
- Industrial design-Management.
- 论题主题:
- Marketing.
- 论题主题:
- Product design.
- 论题主题:
- Product management.
- 中图法分类号:
- TB472
- 书目附注:
- Includes bibliographical references and index.
- 内容附注:
- The art and science of business -- Using data to inform design -- Methodology overview -- Qualitative research -- Quantitative research and optimization roadmap -- Optimization in action -- Building an optimization organization -- Visual business cases.
- 摘要附注:
- With a focus on the intersection of design, data, and marketing in business, this book uses before-and-after screenshots to show the new level of importance design now plays in the world of business and how changing the standard design process most companies follow can add accountability for driving business and customer value. This book demonstrates how to test different design versions with real customers, as well as build segmentation strategies to personalize experiences across a business. Businesses that start to function in the ways described in this book evolve not only their strategies, structures, and people's skill-sets, but their cultures as well, as they become infused with more collaboration, creativity, and accountability. The book walks through visual business cases, with real-world examples of how companies tackled business obstacles by redefining their designs and moved towards transforming their business into best in class optimization organizations.
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| 索书号 | 条码号 | 年卷期 | 馆藏地 | 书刊状态 | 还书位置 |
| TB472/X2 | X001352 |  经济书库-外文图书417
|
可借 | 经济书库-外文图书417 |
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