潍坊科技学院图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Promotional practices and perspectives from emerging markets / edited by Sudhir Rana, Avinash K Shrivastava and Sachin Kumar Raut.

版本说明:

First South Asia edition.

出版发行项:

Abingdon, Oxon ; New York, N. Y. : Routledge, Taylor & Francis Group, 2024.

ISBN:

9781032325491

ISBN:

9781032669366

载体形态项:

xii, 260 pages ; 24 cm

附加个人名称:

Rana, Sudhir, editor.

附加个人名称:

Shrivastava, Avinash K., editor.

附加个人名称:

Raut, Sachin Kumar, editor.

论题主题:

Marketing-Management.

论题主题:

Consumers-Cross-cultural studies.

论题主题:

International business enterprises.

中图法分类号:

F713.5

一般附注:

Contributed articles.

一般附注:

"A Routledge India original"--Front cover.

书目附注:

Includes bibliographical references and index.

豆瓣简介：