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题名/责任者:

21 shi ji de ding wei =21世纪的定位 Positioning in the 21st century : what worked in the 20th century won't necessarily work in the 21st century / (美)艾·里斯(Al Ries)，(美)劳拉·里斯(Laura Ries)，张云(Simon Zhang)zhu.

版本说明:

第1版.

出版发行项:

北京 : 机械工业出版社, 2019.

ISBN:

978-7-111-61857-7

载体形态项:

14, 234 pages : illustrations ; 21 cm.

变异题名:

Positioning in the 21st century : what worked in the 20th century won't necessarily work in the 21st century

丛编说明:

华章经管

个人责任者:

Ries, Al, author.

附加个人名称:

Ries, Laura, author.

附加个人名称:

Zhang, Yun, author.

论题主题:

Branding (Marketing)

论题主题:

Product management.

论题主题:

Marketing.

论题主题:

Positioning (Advertising)

中图法分类号:

F713.3

一般附注:

Translation of: Positioning in the 21st century : what worked in the 20th century won't necessarily work in the 21st century.

一般附注:

本书从全球化、互联网品牌建设、品类主导品牌、视觉锤、难忘的宣传语、公共关系而非广告、多样化品牌七个角度，详细地介绍了适用于21世纪的新七大定位理论。作者以星巴克、亚马逊、阿里巴巴、华为、小米、戴尔、柯达、英特尔、可口可乐等多家知名品牌作为案例，对上述七大新定位理论进行了阐释。与此同时，作者还特别对中国品牌在21世纪的定位方式表达了自己的观点和看法。

书目附注:

Includes bibliographical references.

语种附注:

Text in Chinese.

豆瓣简介：