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- 题名/责任者:
- The social media management handbook : everything you need to know to get social media working in your business / Nick Smith and Robert Wollan ; with Catherine Zhou.
- 出版发行项:
- Hoboken, N.J. : Wiley, c2011.
- ISBN:
- 9780470651247 (hardback)
- ISBN:
- 0470651245 (hardback)
- 载体形态项:
- xv, 328 p. : ill. ; 24 cm.
- 个人责任者:
- Smith, Nick, 1962-
- 附加个人名称:
- Wollan, Robert, 1957-
- 附加个人名称:
- Zhou, Catherine.
- 论题主题:
- Internet marketing.
- 论题主题:
- Social media-Marketing.
- 中图法分类号:
- F713.36
- 书目附注:
- Includes bibliographical references and index.
- 内容附注:
- I. Social media strategy for organizations -- The power and business risks of social media / Nick Smith and Robert Wollan -- How to develop a social media strategy / Chris Boudreaux -- Social media ROI: new metrics for customer health / Kevin Quiring -- Selling social media within the organization / Rober Wollan -- II. Marketing and sales in social media -- Social media and the voice of the customer / Chris Zinner and Catherine Zhou -- Integrating social CRM insights into the customer analytics function / Rayid Ghani and Sarah Bentley -- Using social media to drive product development and find new services to sell / Adi Alon and A.J. Gupta -- Social community marketing and selling / Robert Wollan and Andre
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