- 题名/责任者:
- The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas.
- 出版发行项:
- Chichester, U.K. : Wiley, c2009.
- ISBN:
- 9780470740316 (cloth)
- ISBN:
- 0470740310 (cloth)
- 载体形态项:
- xxviii, 420 p. : ill. ; 24 cm.
- 个人责任者:
- Salinas, Gabriela.
- 论题主题:
- Branding (Marketing)
- 论题主题:
- Brand name products.
- 论题主题:
- Valuation.
- 中图法分类号:
- F760.5
- 书目附注:
- Includes bibliographical references (p. [406]-413) and index.
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