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Online Public Access Catalogue

题名/责任者:

Blythe, Jim,

出版发行项:

Hundred great marketing ideas : from leading companies around the world

ISBN:

015174953

ISBN:

9780462099422

载体形态项:

London : Marshall Cavendish Business, 2009.

变异题名:

100 great marketing ideas : from leading companies around the world /

变异题名:

One hundred great marketing ideas : from leading companies around the world

丛编说明:

volume

个人责任者:

F713.50

论题主题:

"This book contains 100 great marketing ideas, extracted from the world's best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each marketing idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation."--Publisher's description.

中图法分类号:

F713.50/X3

摘要附注:

100 great ideas

豆瓣简介：