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题名/责任者:

Consumer behavior : buying, having, and being / Michael R. Solomon.

版本说明:

9th ed., Global ed.

出版发行项:

Boston ; London : Pearson, 2011.

ISBN:

9780137034963 (pbk.)

载体形态项:

680 p. : ill. (chiefly col.) ; 28 cm.

个人责任者:

Solomon, Michael R.

论题主题:

Market surveys.

论题主题:

Consumer behaviour.

中图法分类号:

F713.55

书目附注:

Includes bibliographical references and index.

摘要附注:

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

豆瓣简介：