潍坊科技学院图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

The Routledge handbook of digital sport management / edited by Michael L. Naraine, Ted Hayduk III and Jason P. Doyle.

出版发行项:

Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2023.

ISBN:

9780367543556

ISBN:

0367543559

载体形态项:

xvii, 407 pages : illustrations ; 26 cm.

变异题名:

Handbook of digital sport management

丛编说明:

Routledge international handbooks

附加个人名称:

Naraine, Michael L., 1987- editor.

附加个人名称:

Hayduk, Ted, editor.

附加个人名称:

Doyle, Jason P., editor.

论题主题:

Sports administration-Technological innovations.

论题主题:

Sports-Marketing-Technological innovations.

论题主题:

Hosting of sporting events-Technological innovations.

论题主题:

Sports-Technological innovations.

论题主题:

Sports-Gestion-Innovations.

论题主题:

Accueil d'閳媣閳媙ements sportifs-Innovations.

论题主题:

Sports-Innovations.

论题主题:

Sports-Technological innovations

中图法分类号:

G80-053

书目附注:

Includes bibliographical references and index.

摘要附注:

"The Routledge Handbook of Digital Sport Management provides students, researchers and practitioners with a contemporary roadmap of the impact of digital technologies in sport management, at all levels and in all sectors, in a global context. Divided into three sections addressing digital transformations, digital tools, and emerging digital issues, the book explores the impact of digital technology in the core functional areas of sport management, such as sponsorship, event management, and human resources. It introduces essential digital innovations such as esports, social media, VR, wearables, analytics and artificial intelligence, and examines the debates and issues that are likely to shape and transform sport business over the next decade. The only book to survey the full sweep of digital sport management, this book is an essential reference for all serious students of sport business and management, any researcher working in the nexus of sport business and digital, and all managers, policy-makers or associated professionals working in the sport industry"--

豆瓣简介：