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Online Public Access Catalogue

题名/责任者:

Food and experiential marketing : pleasure, wellbeing and consumption / edited By Wided Batat.

出版发行项:

London : Routledge, 2021.

ISBN:

9780367727178 (pbk.)

载体形态项:

248 p. : ill. ; 24 cm.

附加个人名称:

Batat, Wided.

论题主题:

Branding (Marketing)

论题主题:

Direct marketing.

论题主题:

Customer relations.

论题主题:

Food-Marketing.

中图法分类号:

F713.5

书目附注:

Includes bibliographical references and index.

摘要附注:

This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societ.

豆瓣简介：