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题名/责任者:

Researching and analysing business : research methods in practice / edited by Pantea Foroudi and Charles Dennis.

出版发行项:

Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2024.

ISBN:

9780367620646

ISBN:

9780367620653

载体形态项:

xvi, 437 pages : illustrations ; 26 cm

附加个人名称:

Foroudi, Pantea, 1974- editor.

附加个人名称:

Dennis, Charles (Charles E.), editor.

论题主题:

Industrial management-Research-Methodology.

论题主题:

Business-Research-Methodology.

中图法分类号:

F270

书目附注:

Includes bibliographical references and index.

摘要附注:

"Researching and Analysing Business: Research Methods in Practice provides an accessible and practical guide to various data collection and data analysis techniques within management, from both quantitative and qualitative perspectives. This key resource functions as a comprehensive reference tool - covering a broad variety of methodologies - examining both the theory behind them and their application in practice. These include systematic literature review through bibliometric and meta-analysis, secondary vs primary sources, qualitative research vs quantitative research, combining qualitative and quantitative methods, qualitative and quantitative research method approaches, fsQCA, data mining, and sentiment analysis. Chapters are rich in examples, data sets, practical exercises, easy-to-follow slides, and a glossary, which help readers to understand and apply research approaches as well as to assess the strengths and weaknesses of each method. Unique in its practical approach and with insights from active researchers, this book is required and recommended reading for advanced undergraduate and postgraduate students studying research methods as a core module within business and management courses. It is also a useful tool for PhD students and academics within the discipline. Online support materials include PowerPoint slides"--

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