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Online Public Access Catalogue

题名/责任者:

Creating and managing a CRM platform for your organisation / Richard Boulton.

出版发行项:

London ; New York, NY : Routledge, Taylor & Francis Group, 2019.

ISBN:

9781138335783

ISBN:

1138335789

ISBN:

9781138335806

ISBN:

1138335800

载体形态项:

xi, 158 pages ; 24 cm

个人责任者:

Boulton, Richard, 1973- author.

论题主题:

Customer relations-Management-Data processing.

论题主题:

Management information systems.

论题主题:

Syst閱梞es d'information de gestion.

论题主题:

Customer relations-Management-Data processing.

论题主题:

Management information systems.

论题主题:

Kundenmanagement

论题主题:

Kundenbindung

论题主题:

Managementinformationssystem

中图法分类号:

F713.55

书目附注:

Includes bibliographical references and index.

摘要附注:

More than ever, organisations are facing a data avalanche from various sources, be they in electronic or hard copy format. How an organisation manages this ever-increasingly important resource - data - can benefit or hinder its ability to achieve its objectives. Creating and Managing a CRM Platform for Your Organisation not only covers how the principles of data management, including data quality and data security, can be applied to an organisation's customer relationship management (CRM) platform, but also highlights how aspects of data management, marketing and technology are needed to operate, develop and manage a CRM platform in order to carry out tasks such as reporting and analysis, developing data plans, undertaking data audits, data migrations and campaign mailings which will result in an organisation using data effectively in order to achieve its goals and objectives. The issues and topics covered apply to all organisations that use a CRM platform and the data it contains as part of their business activities, regardless of the industry sector or size of the organisation.

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