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题名/责任者:
Entrepreneurship and innovation in sport and leisure / Simon Mosey, Richard Shipway, and Chris Symons.
出版发行项:
Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2023.
ISBN:
9781032107783
ISBN:
1032107782
ISBN:
9781032018836
ISBN:
1032018836
载体形态项:
xiv, 170 pages : illustrations ; 24 cm
个人责任者:
Mosey, Simon, author.
附加个人名称:
Shipway, Richard, author.
附加个人名称:
Symons, Chris, author.
论题主题:
Sports administration.
论题主题:
Entrepreneurship.
论题主题:
Sports-Technological innovations.
论题主题:
Leisure-Economic aspects.
中图法分类号:
G80-053
书目附注:
Includes bibliographical references and index.
摘要附注:
"This innovative textbook explains how sport and leisure organisations can become more entrepreneurial in order to achieve sustainable growth. It introduces key tools, techniques and approaches that can help sport and leisure organisations put entrepreneurship at the centre of their culture. Drawing on cutting-edge research, innovation discourses and perspectives from multiple disciplines, the book introduces fundamental concepts in entrepreneurship, innovation and enterprise, such as digitalization, research and development (R&D), diversification, extendibility, and sustainability. It highlights future innovation challenges, provides innovative solutions, and introduces a new diagnostic tool for managing entrepreneurship and innovation. The book presents insights on everyday management challenges from experienced industry practitioners, and considers the importance of social enterprise and social entrepreneurship at a time of austerity, recession and increasing uncertainty Full of real-world cases and scenarios, as well as useful features to encourage critical reflection, this book is essential reading for any course on entrepreneurship taken as part of a degree course in sport management, leisure, sports studies, recreation, event studies, entertainment management or tourism. It is also fascinating reading for practitioners looking to improve their professional skills"--
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G80-053/X11 X007902   经济书库-外文图书417     可借 经济书库-外文图书417
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