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Online Public Access Catalogue

题名/责任者:

Customer experience analytics : how customers can better guide your web and app design decisions / Akin Arikan.

出版发行项:

New York, NY : Routledge, [2023]

ISBN:

9781032370774

ISBN:

1032370777

ISBN:

9781032370767

ISBN:

1032370769

载体形态项:

326 pages ; 23 cm

个人责任者:

Arikan, Akin, 1969- author.

论题主题:

Consumer satisfaction.

论题主题:

User interfaces (Computer systems)-Design.

论题主题:

Consumer behavior.

论题主题:

Consommateurs-Satisfaction.

论题主题:

Consommateurs-Comportement.

论题主题:

Consumer behavior

论题主题:

Consumer satisfaction

论题主题:

User interfaces (Computer systems)-Design

中图法分类号:

F713.55

书目附注:

Includes bibliographical references and index.

摘要附注:

"An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics. Despite two decades of web metrics, customer experience has largely remained a black box. UX analytics tools help businesses to see themselves and their customers with a new lens, but decision-makers have had to depend on skilled analysts to interpret data from these tools, causing delays and confusion. No more: this book shows a wide range of professionals how to use UX analytics to improve the customer experience and increase revenue, and teaches the C-SUITE method for applying UX analytics to any digital optimization challenge. It provides 50 case studies and 30 cheat sheets to make this a daily reference, and includes 10 mindmaps, one for each role discussed, from senior leaders to product managers to ecommerce specialists. Managers across industries will regularly consult this book to help them guide their teams, and entry- to mid-level professionals in marketing, e-commerce, sales, product management, and more will turn to these pages to improve their websites and apps"--

豆瓣简介：