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Online Public Access Catalogue

题名/责任者:

Digital business models in sport / edited by Mateusz Tomanek, Wojciech Cieiki and Micha?Polasik.

出版发行项:

Abingdon, Oxon ; New York, NY : Routledge, 2023.

ISBN:

9781032218113

ISBN:

1032218118

ISBN:

9781032218137

ISBN:

1032218134

其它标准号:

40031441462

载体形态项:

viii, 153 pages : illustrations ; 23 cm.

丛编说明:

Routledge research in sport business and management

附加个人名称:

Tomanek, Mateusz, editor.

附加个人名称:

Cieiki, Wojciech, editor.

附加个人名称:

Polasik, Micha? editor.

论题主题:

Sports administration-Data processing.

论题主题:

Sports-Technological innovations.

论题主题:

Performance technology.

论题主题:

Sports-Gestion-Informatique.

论题主题:

Sports-Innovations.

论题主题:

Performance technology

论题主题:

Sports administration-Data processing

论题主题:

Sports-Technological innovations

中图法分类号:

G80-053

一般附注:

"Routledge Focus"--from cover.

书目附注:

Includes bibliographical references and index.

摘要附注:

"Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era. The book explains how business models describe and underpin contemporary sport business, and how flexibility is the key to unlocking value in an era of rapid technological change. It presents case studies of the impact of digitization on sport organisations, in both amateur and professional contexts, including cutting-edge topics such as the business of football, sponsorship communication, athlete engagement, micropayments and wearable devices. The final chapter summarises current knowledge on digital business models and looks ahead at possible future directions for sport business in the digital era. This is fascinating reading for any advanced student, researcher or practitioner working in sport management who wants to better understand the challenges and opportunities presented by digital technology for the sport industry"--

豆瓣简介：