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题名/责任者:

Media management matters : challenges and opportunities for bridging theory and practice / edited by Ulrike Rohn and Tom Evens.

出版发行项:

New York ; London : Routledge, Taylor & Francis Group, 2020.

ISBN:

9780367210991

ISBN:

9780367211004

载体形态项:

xiii, 266 pages : illustrations ; 24 cm.

丛编说明:

Media management and economics

附加个人名称:

Rohn, Ulrike, editor.

附加个人名称:

Evens, Tom, 1983- editor.

论题主题:

Mass media-Management.

中图法分类号:

G206.3

书目附注:

Includes bibliographical references and index.

摘要附注:

"This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers, and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates, and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries, and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business, and policy"--

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