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题名/责任者:

Management : the basics / Morgen Witzel.

版本说明:

Second edition.

出版发行项:

Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2022.

ISBN:

9780367775124

ISBN:

0367775123

ISBN:

9780367775131

ISBN:

0367775131

载体形态项:

viii, 214 pages ; 21 cm.

丛编说明:

Basics (Routledge (Firm))

个人责任者:

Witzel, Morgen, author.

论题主题:

Management.

论题主题:

Management.

中图法分类号:

C93

书目附注:

Includes bibliographical references and index.

摘要附注:

"Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of management, including: Business strategy and how to use it to meet goals how successful marketing works how organizations are structured and function Fundamentals of corporate finance Human resource management's role in the management and development of people the importance of knowledge and culture to management This second edition has been updated to take account of general advances in management thinking, including developments in governance, responsible management, environmental pressures and a new emphasis on health and well-being in the aftermath of the Covid-19 pandemic. It brings management thinking fully up to date with the latest currents and trends. This accessible, readable primer is an ideal starting point for anyone starting to learn about business and management"--

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