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Online Public Access Catalogue

题名/责任者:

Big data analytics : digital marketing and decision-making / edited by Kiran Chaudhary and Mansaf Alam.

版本说明:

First edition.

出版发行项:

Boca Raton ; London : CRC Press, Taylor and Francis Group, 2023.

ISBN:

9781032310305

ISBN:

9781032310442

载体形态项:

xvi, 246 pages : illustrations ; 24 cm

附加个人名称:

Alam, Mansaf, editor.

附加个人名称:

Chaudhary, Kiran, editor.

论题主题:

Electronic commerce.

论题主题:

Decision making.

论题主题:

Big data.

中图法分类号:

F713.36

书目附注:

Includes bibliographical references and index.

摘要附注:

"This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics"--

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