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Online Public Access Catalogue

题名/责任者:

Unlocking strategic innovation : competitive success in a disruptive environment / Surja Datta, Sandeep Roy and Tobias Kutzewski.

出版发行项:

London : Routledge, 2021.

ISBN:

9780367322496

ISBN:

9780367322502

载体形态项:

ix, 147 pages ; 24 cm

个人责任者:

Datta, Surja, author.

附加个人名称:

Roy, Sandeep, 1965- author.

附加个人名称:

Kutzewski, Tobias, 1980- author.

论题主题:

Competition.

论题主题:

Business enterprises-Technological innovations.

论题主题:

Business enterprises-International cooperation.

论题主题:

Strategic planning.

论题主题:

Globalization-Economic aspects.

中图法分类号:

F272.7

书目附注:

Includes bibliographical references and index.

摘要附注:

"This new book explores how firms achieve competitive advantage in a disruptive, digital, and globalised business landscape. An integrative framework, 'The Four Rs of Competitive Success', is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalisation and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalised and digitised world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft. Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It should also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment"--

豆瓣简介：