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Online Public Access Catalogue

题名/责任者:

Sport sponsorship insights / Norm O'Reilly, Gashaw Abeza and Mark Harrison.

出版发行项:

Abingdon, Oxon ; New York, NY : Routledge, 2022.

出版发行项:

漏2022

ISBN:

9780367723958

ISBN:

0367723956

ISBN:

9780367723941

ISBN:

0367723948

载体形态项:

x, 136 pages : illustrations ; 23 cm.

丛编说明:

Sport business insights

个人责任者:

O'Reilly, Norm, 1973- author.

附加个人名称:

Abeza, Gashaw, author.

附加个人名称:

Harrison, Mark (T1 Agency founder), author.

论题主题:

Sports sponsorship.

中图法分类号:

G80-052

书目附注:

Includes bibliographical references and index.

摘要附注:

"Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience. Covering sport at all levels, from professional to grassroots, and including international cases and examples throughout, the book demonstrates that sport sponsorship works if done correctly. Drawing on the latest cutting-edge research, it introduces the core principles of sport sponsorship and shows how to get maximum value at each stage of the sponsorship process, from plan to activation, servicing and evaluation, for sponsor, property or agency. Requiring no prior knowledge of sport sponsorship, and full of real-world examples of best practice, this is the perfect primer for any student or industry professional looking to improve and deepen their understanding of this core element of modern sport business"--

豆瓣简介：