潍坊科技学院图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

The business of the FIFA World Cup / edited by Simon Chadwick, Paul Widdop, Christos Anagnostopoulos and Daniel Parnell.

出版发行项:

Abingdon, Oxon : Routledge, Taylor & Francis Group, 2022.

ISBN:

9780367640170

ISBN:

0367640171

ISBN:

9780367640200

ISBN:

0367640201

载体形态项:

xi, 263 pages : illustrations ; 25 cm

变异题名:

Federation Internationale de Football Association World Cup

附加个人名称:

Chadwick, Simon, 1964- editor.

附加个人名称:

Widdop, Paul, editor.

附加个人名称:

Anagnostopoulos, Christos, 1978- editor.

附加个人名称:

Parnell, Daniel, editor.

会议名称主题:

World Cup (Soccer)-Economic aspects.

论题主题:

Hosting of sporting events-Economic aspects.

论题主题:

Soccer-Economic aspects.

中图法分类号:

G80-052

书目附注:

Includes bibliographical references and index.

摘要附注:

"The FIFA World Cup is arguably the biggest sporting event on earth. This book is the first to focus on the business and management of the World Cup, taking the reader from the initial stages of bidding and hosting decisions, through planning and organisation, to the eventual legacies of the competition. The book introduces the global context in which the World Cup takes place, surveying the history and evolution of the tournament and the geopolitical background against which bidding and hosting decisions take place. It examines all the key issues and debates which surround the tournament, from governance and corruption to security and the media, and looks closely at the technical processes that create the event, from planning and finance to marketing and fan engagement. Analysis of the Women's World Cup is also embedded in every chapter, and the book also considers the significance of World Cup tournaments at age-group level. No sport business or management course is complete without some discussion of the FIFA World Cup, so this book is essential reading for any student, researcher or sport business professional looking to fully understand global sport business today"--

豆瓣简介：