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题名/责任者:

Sport business in the United States : contemporary perspectives / edited by Brenda G. Pitts and James J. Zhang.

出版发行项:

Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2021.

出版发行项:

漏2021

ISBN:

9780367528423

ISBN:

9780367528409

ISBN:

0367528401

载体形态项:

viii, 284 pages ; 25 cm.

丛编说明:

World association for sport management

附加个人名称:

Pitts, Brenda G., editor.

附加个人名称:

Zhang, James J., editor.

论题主题:

Sports-Economic aspects-United States.

论题主题:

Sports administration-United States.

中图法分类号:

G80-052

书目附注:

Includes bibliographical references and index.

摘要附注:

"Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women's sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world's single biggest sport marketplace. Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world"--

豆瓣简介：