MARC状态：审校 文献类型：西文图书 浏览次数：7
- 题名/责任者:
- An introduction to news product management : innovation for newsrooms and readers / Damon Kiesow.
- 出版发行项:
- New York, NY : Routledge, 2024.
- ISBN:
- 9780367724337
- ISBN:
- 9780367724344
- 载体形态项:
- 209 pages : illustrations ; 25 cm
- 个人责任者:
- Kiesow, Damon, author.
- 论题主题:
- Press-Economic aspects-United States.
- 论题主题:
- Newspaper publishing-Economic aspects-United States.
- 论题主题:
- Online journalism-Economic aspects-United States.
- 论题主题:
- Product management-United States.
- 中图法分类号:
- G219.712
- 书目附注:
- Includes bibliographical references and index.
- 摘要附注:
- "Drawing on innovations in the business of journalism, this book offers a comprehensive guide to using the human-centred design methods of product management to serve readers and bolster digital success in news organisations. An Introduction to News Product Management sets out how "product thinking" should be used in news organizations and practiced in accordance with journalistic ethics and customs. Beginning by looking at the history and theory behind the profession, this book builds a foundational understanding of what product management is and why news is a unique product. In the second unit the author discusses how the human-centred design philosophy of product management aligns with the mission and ethics of journalism, and how that influences the view of audiences and frames strategies. The third unit of the book focuses on the daily use of product management in news organizations, providing students with a guide to its use in researching, prioritizing, and building sustainable projects that deliver news to readers and viewers. Written in an accessible style, this book features input from industry experts and draws on global examples to provide practical guidance. This is an ideal text for advanced undergraduates and graduates studying entrepreneurial journalism, media innovation, and digital media economics, as well as media professionals keen to learn more about product management and human-centred design methods"--
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| 索书号 | 条码号 | 年卷期 | 馆藏地 | 书刊状态 | 还书位置 |
| G219.712/X2 | X007166 |  经济书库-外文图书417
|
可借 | 经济书库-外文图书417 |
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