潍坊科技学院图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Storytelling across worlds : transmedia for creatives and producers / Tom Dowd, Michael Niederman, Michael Fry, and Joseph Steiff.

出版发行项:

Burnington, MA : Focal Press, 2013.

ISBN:

9780240824116 (pbk.)

载体形态项:

xvii, 327 pages : illustrations ; 25 cm.

个人责任者:

Dowd, Tom, 1964-

附加个人名称:

Niederman, Michael, 1958-

附加个人名称:

Fry, Micheal, 1966-

附加个人名称:

Steiff, Joseph, 1957-

论题主题:

Mass media-Marketing.

论题主题:

Convergence (Telecommunication)

中图法分类号:

G206.3

书目附注:

Includes bibliographical references and index.

摘要附注:

"Don't restrict your creative property to one media channel. Make the essential leap to transmedia! From film to television to games and beyond, Transmedia: One Story - Many Media gives you the tools to weave a narrative universe across multiple platforms and meet the insatiable demand of today's audience for its favorite creative property. This, the first primer in the field for both producers and writers, teaches you how to: - Employ film, television, games, novels, comics, and the web to build rich and immersive transmedia narratives - Create writing and production bibles for transmedia property - Monetize your stories across separate media channels - Manage transmedia brands, marketing, and rights - Work effectively with writers and producers in different areas of production - Engage audiences with transmedia storytelling Up-to-date examples of current transmedia and cross-media properties accompany each chapter and highlight this hot but sure to be enduring topic in modern media"--Provided by publisher.

豆瓣简介：