潍坊科技学院图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.

出版发行项:

Hove, East Sussex : Psychology Press, 2010.

ISBN:

9780415442732 (hb alk. paper)

载体形态项:

xi, 330 p. : ill. ; 26 cm.

个人责任者:

Fennis, Bob Micha, 1968-

附加个人名称:

Stroebe, Wolfgang.

论题主题:

Advertising-Psychological aspects.

论题主题:

Consumers-Attitudes.

中图法分类号:

F713.80

书目附注:

Includes bibliographical references (p. 271-301) and index.

内容附注:

Setting the stage -- How consumers acquire and process information from advertising -- How advertising affects consumer memory -- How consumers form attitudes towards products -- How consumers yield to advertising: principles of persuasion and attitude change 6. how advertising influences buying behaviour -- Beyond persuasion achieving consumer compliance without changing attitudes.

豆瓣简介：