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题名/责任者:

Expanding the donor base in higher education : engaging non-traditional donors / edited by Noah D. Drezner.

出版发行项:

New York : Routledge, Taylor & Francis Group, 2013.

ISBN:

9780415533980 (hbk)

ISBN:

9780415534000 (pbk) :

载体形态项:

x, 214 pages : illustrations ; 24 cm

附加个人名称:

Drezner, Noah D., editor of compilation.

论题主题:

Educational fund raising-United States.

论题主题:

College benefactors-United States.

论题主题:

EDUCATION / General

论题主题:

EDUCATION / Aims & Objectives

论题主题:

EDUCATION / Higher

中图法分类号:

G571.2

书目附注:

Includes bibliographical references and index.

摘要附注:

"Traditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations, including many that have historically been excluded from fundraising strategies. Based on theory, research, and past practice, Expanding the Donor Base in Higher Education explores how colleges and universities can build culturally sensitive fundraising and engagement strategies. This edited book presents emerging research on different communities that have not traditionally been approached for fundraising including Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) alumni, African Americans, Latinos, graduate students, young alumni, women, and faculty donors. Chapters discuss and analyze successful programs and provide practical suggestions and strategies to create and implement fundraising programs that engage these new donor populations. Expanding the Donor Base in Higher Education is an essential resource for any institution looking to expand their pool of donors and cultivate a more philanthropic mindset among alumni and students"--

豆瓣简介：