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题名/责任者:

Reputation management : the key to successful public relations and corporate communication / John Doorley and Helio Fred Garcia.

版本说明:

2nd ed.

出版发行项:

New York : Routledge, 2011.

ISBN:

9780415801843 (hardback : alk. paper)

ISBN:

0415801842 (hardback : alk. paper)

ISBN:

9780415801850 (pbk. : alk. paper) :

ISBN:

0415801850 (pbk. : alk. paper)

ISBN:

9780203876862 (ebook)

ISBN:

0203876865 (ebook)

ISBN:

9780203961483 (ebook)

ISBN:

020396148X (ebook)

载体形态项:

xxvii, 428 p. : ill. ; 27 cm.

个人责任者:

Doorley, John.

附加个人名称:

Garcia, Helio Fred.

论题主题:

Public relations.

论题主题:

Communication in organizations.

中图法分类号:

C912.3

一般附注:

Originally published: New York ; London : Routledge, c2007.

书目附注:

Includes bibliographical references and index.

内容附注:

Reputation management -- Ethics and communication -- Media relations -- Social media -- Organizational communication -- Government relations -- Community relations -- Investor relations -- Global corporate communication -- Integrated communication -- Issues management -- Crisis communication -- Corporate responsibility -- Public relations consulting -- Challenges and opportunities in corporate and organizational communication.

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