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题名/责任者:

Inbound organization : how to build and strengthen your company's future using inbound principles / Dan Tyre, Todd Hockenberry.

出版发行项:

Hoboken : Wiley, [2018]

ISBN:

9781119482451

载体形态项:

xliv, 244 pages ; 23 cm

个人责任者:

Tyre, Dan, 1958- author.

附加个人名称:

Hockenberry, Todd, 1966- author.

论题主题:

Organizational change.

论题主题:

Marketing.

论题主题:

Customer relations.

论题主题:

Personnel management.

中图法分类号:

C936

书目附注:

Includes bibliographical references and index.

摘要附注:

"Use inbound principles to build and strengthen your company’s future We’re in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase will have a huge competitive advantage. Organizations need to adjust their mindset and build a strategic foundation to deal with these facts and not just update a business plan. Inbound Organization shows leaders how to build their company's future around Inbound principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior. It explains how and why Inbound ideas and how to create a remarkable customer experience belong in the boardrooms and on the desks of founders, entrepreneurs, business leaders, and anyone who has a responsibility to lead their organizations into the future. • Discover the foundation of inbound principles • Learn how to put ideas into practice today • Read about organizations that successfully apply the principles of Inbound • Keep your business on course to succeed amidst buyer changes Stay ahead of the curve and learn how to use Inbound principles to ensure you’re always ahead of the curve"--

摘要附注:

"This book shows leaders how to build their company's future around Inbound principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior. It explains how and why Inbound ideas and how to create a remarkable customer experience belong in the boardrooms and on the desks of founders, entrepreneurs, business leaders, and anyone who has a responsibility to lead their organizations into the future"--

豆瓣简介：